REV’s star team of e-commerce veterans will bring their deep domain expertise to important operational roles within Bodybuilding.com and help leverage the company’s extensive online presence.
“We couldn’t be more excited to partner with the Bodybuilding.com platform. My dad was a professional bodybuilder, and it’s a brand I’ve been passionate about for nearly two decades,” said Tai Lopezwho co-founded REV with Alex Mehr. “This company’s story is only in its first run, and in a time when there is so much noise and confusion on the internet, Bodybuilding.com’s content, products and trusted community are more valuable than ever.”
This partnership marks another high-profile deal for REV, whose mission is to transform iconic legacy brands into e-commerce success stories. Their impressive portfolio includes globally recognized brands, such as Pier 1, Radio Shack, Dressbarn, Ralph & Russo, Stein-MartFranklin Mint, Modell’s, MentorBox, FarmersCart, Linens ‘n Things, and more.
“We are thrilled to welcome Retail Ecommerce Ventures to the Bodybuilding.com family,” said Karl Walsh, CEO of Bodybuilding.com. “Their expertise in e-commerce, digital marketing, technology and community building is a significant added value to our platform and will further catalyze our growth both domestically and internationally. At Bodybuilding.com, we are the stewards of a legacy that supports individuals building their bodies and lives – and this relationship will allow us to accomplish our mission on an even greater scale.”
Bodybuilding.com has been helping people achieve their fitness, health and wellness goals since 1999 alongside a loyal community of lifestyle enthusiasts that now has over 11 million social media followers and +5 million YouTube subscribers.
Bodybuilding.com has become a pioneer in direct-to-consumer (DTC) e-commerce by combining commerce, community and content. By helping people achieve their fitness, health and wellness goals, Bodybuilding.com has built one of the largest online sports nutrition stores in the world – with over 10,000 products, 25,000 items , 9,000 videos and a loyal community of over 15 million online subscribers.
About Retail Ecommerce Ventures (REV)
Retail Ecommerce Ventures (REV) was founded by Alex Mehr and Tai Lopez in 2019 and is a global e-commerce leader with a rapidly growing brand portfolio that includes companies such as Pier1, RadioShack, Steinmart, Modell’s, Dressbarn and many more that are recognized around the world. With unparalleled experience in digital marketing and advertising, they are building thriving online stores where physical operations previously struggled. REV’s deep domain knowledge and expertise helps transform iconic legacy brands into e-commerce success stories.