TAIPEI, July 6, 2021 / PRNewswire / – Leader TaiwanThe Bora group today announced the name change of its subsidiary, currently Yuta Health, to Bora Health Inc. as part of a comprehensive plan to integrate its distribution operations and brands. With the name change, Bora plans to complete the merger of the activities of Bora Health and Union Chemical & Pharmaceutical by the end of 2021. Going forward, Bora’s two main activities, CDMO and distribution services, will integrate the brand resources and will focus on the global development of their respective manufacturing and sales activities to create more value and benefits.
Bora executives reaffirmed that the group remains committed to ensuring the success of its pharmaceutical customers in the global market. This will be achieved by strengthening the group’s capabilities in drug development and manufacturing services, while expanding its presence in the global pharmaceutical supply chain ecosystem, while leveraging its drug distribution services. high quality to seek new opportunities in the domestic drug and health product markets. . Specifically, Bora Health will continue to focus on the consumer health market while Union Chemical & Pharmaceutical will specialize in prescription drugs. Bora’s continued and accelerated growth has made the reorganization of the brand an essential element of its long-term development strategy. With the organizational restructuring, Bora aims to integrate and expand its distribution and marketing services with a focus on prescription and over-the-counter drugs and consumer health products with the aim of continuing to grow while creating more social and economic benefits thanks to its brands.
Bora also revealed that the group’s chairman Bobby sheng will lead Bora Health as president. The decision to have each of the CDMO and distribution activities independent will further stimulate their growth in the markets in which they operate. In addition, by leveraging the strong awareness of the Bora brand and the competitive services of CDMO, Bora Health hopes to improve its distribution capabilities on bringing them added value supported by the consistency of the brand.
SOURCE Bora corp