Everly Health Accelerates Leadership Position in Digital Health with Acquisition of Natalist, the Women’s Health Brand


Acquisition Brings Natalist’s Essential Fertility and Pregnancy Product Line to Everly Health’s Women’s Healthcare Portfolio

Posted: October 21, 2021 at 9:00 a.m. EDT|Update: 3 hours ago

AUSTIN, Texas, October 21, 2021 / PRNewswire / – Everly Health, the industry-leading digital healthcare company in diagnostic-focused virtual care, today announced the acquisition of Natalist, a women’s health company that provides consumers with essential products for conception and pregnancy, carefully designed for ease of use and 100% neutral plastic. Natalist is Everly Health’s third acquisition this year. Terms of the cash transaction were not disclosed.

Natalist Pack

“Creating innovative solutions for women’s health was my initial motivation to found Everlywell and remains a priority area,” said Julia plays, CEO and Founder of Everly Health. “A survey of our customers found that almost 70% do not trust most of the women’s health products available on the market today.1 Natalist Essentials for Fertility and Pregnancy are the solution so many women are looking for. “

Since its launch two years ago, Natalist has gradually expanded its product line to support women on their reproductive journey, both online and at national retailers. The brand’s footprint has grown from 300 to nearly 6,000 physical locations in the past year alone.

Natalist and Everly Health are both run and founded by mothers and counseled by certified physicians. As part of the transaction, Natalist’s full team and executive management joined Everly Health, bringing the company’s portfolio to four subsidiaries: Natalist, Everly Health Solutions, EverlyDx and Everlywell, the leading brand in laboratory testing. home health and wellness in the United States today.2

“Natalist was created to serve people who are looking for modern and durable tools for conception and pregnancy. Everly Health’s comprehensive capabilities in testing, telehealth and virtual care delivery will strengthen our ability to help people in ways that we are only just beginning to explore, ”said Vernita Brown, CEO of Natalist. “I am excited to see what we can accomplish together as part of Everly Health.”

In addition to its iconic pregnancy and ovulation tests, Natalist’s product line supports women from preconception to pregnancy and includes tests, supplements, education, lubricants and self-help items. care. Today, Natalist’s most popular products include its ovulation tests, pregnancy tests, and prenatal supplements. Natalist’s products expand Everlywell’s existing offering for women’s health, which includes home collection lab tests for menopause, fertility hormones, sexual health, and more. Everlywell was also the first company to launch a home collection fertility hormone test to consumers in March 2018.

“Last year, millions of women first discovered home testing, telehealth and wellness solutions, ideal solutions for the busy lives of women. this year “, said Jenifer Dasho, Director of Marketing at Everly Health and Managing Director of Natalist. “For the millions of women who have changed their plans to expand their families due to the pandemic,3 Home health and wellness solutions are a powerful tool to help take control of their reproductive journey. “

“The missions of our two companies have been aligned from day one. We work to ensure that all people – especially women – have access to simple, convenient and lifestyle-friendly care,” said Hall Tecco, Founder and Head of Women’s Health at Natalist. “Bringing together two brands founded and run by women to benefit women around the world is a great feeling.”

About Everly Health
Everly Health’s mission is to provide better care for better health by providing modern, diagnostic-focused care. Based at Austin, Texas, Everly Health is the parent company of the following brands: Everlywell, which focuses on providing consumers with access to convenient and affordable laboratory tests; Natalist, the women’s health brand offering essential products for conception and pregnancy with a net zero plastic footprint; and Everly Health Solutions, which provides industry stakeholders with a suite of solutions – from technology activation to logistics, compliance and clinical expertise – that provide a seamless infrastructure to advance high-quality care and people-oriented, starting with diagnostics. The company also operates a network of clinicians in 50 states to provide telehealth services to a wide range of clients, including many of the nation’s largest health plans.

About Nataliste
Launched in August 2019, Natalist is built on the values ​​of proof, education and friendliness. The team, moms and doctors, launched Natalist with a mission to reduce the shame, misinformation, and outdated product offerings they experienced during their pregnancy. Natalist offers evidence-based educational resources as well as re-imagined essentials for fertility and pregnancy.

The Natalist team believe it is their moral imperative to leave the world a better place for future generations. They launched their Mother Earth sustainability initiative in August 2020, which includes being certified 100% neutral plastic. For more information on Natalist, visit nataliste.com and become social Instagram.

  1. Everlywell survey of American women who are engaged with its women’s health products (September 2021)
  2. Brand awareness among American adults aged 18 to 64. Source: Research conducted by YouGov on behalf of Everlywell (June 2021)
  3. A 2020 report from the Guttmacher Institute found that more than 40% of women said they had changed their plans about when to have children or how many children to have as a direct result of the COVID-19 pandemic. To learn more, visit their report.
Natalist pregnancy test
Natalist pregnancy test
Julia Cheek, CEO and Founder of Everly Health
Julia Cheek, CEO and Founder of Everly Health
Vernita Brown, CEO of Natalist
Vernita Brown, CEO of Natalist
Halle Tecco, founder of Natalist
Halle Tecco, founder of Natalist
Jenifer Dasho, Marketing Director of Everly Health
Jenifer Dasho, Marketing Director of Everly Health
Everly Health's mission is to provide better care for better health by providing ...
Everly Health’s mission is to provide better care for better health by providing modern, diagnostic-focused care. Based in Austin, Texas, Everly Health is the parent company of the following brands: Everlywell, focused on access to convenient and affordable laboratory tests, and Everly Health Solutions, which operates a network of clinicians in 50 states and offers the sector a set of solutions focused on testing and telehealth. (PRNewsfoto / Everly Health)
Natalist offers evidence-based educational resources as well as redesigned fertility and ...
Natalist offers evidence-based educational resources as well as re-imagined essentials for fertility and pregnancy.

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SOURCE Everly Health

The above press release has been provided courtesy of PRNewswire. The views, opinions and statements contained in the press release are not endorsed by Gray Media Group and do not necessarily state or reflect those of Gray Media Group, Inc.



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