Harley-Davidson’s ‘Free Rider’ YouTube Series Delivers the Ultimate Dosage of Motorcycle Action


Led by actor, model and Harley-Davidson enthusiast David Genat, the weekly series will give audiences a rare insight into motorcycling culture, complete with epic rides and celebrity appearances.

Few moments in life can compare to the experience of riding your first motorcycle. From the roar of the engine that signifies your presence long before you arrive, to the feel of the bike on the road, that first ride is the one that seems to stick in your memory forever. Of course, it helps if the motorcycle in question was a Harley-Davidson, a motorcycle so iconic that one only has to see the badge to feel a sense of pride. It’s something actor and model David Genat knows all too well, having been a self-proclaimed Harley-Davidson enthusiast. Browsing Genat’s social media is feeling a sudden urge to get back on the bike and hit the open streets and now Harley-Davidson is launching a new series that will see you embrace the adventure of the open road.

For those unfamiliar with the iconic Harley-Davidson brand, since 1903 it has continued to define motorcycle culture through its distinctive, customizable motorcycles that become much more than a means of transportation – they are the vehicles that make up the foundation of a lifestyle. Besides the motorcycles themselves, Harley-Davidson provides motorcycle accessories, riding gear and apparel to elevate one’s experience on a motorcycle and it is hoped the new series will encourage others to get involved in the motorcycle community.

Well titled Free Rider, the YouTube series will see Genat on hosting duties, delivering weekly episodes that shine a light on the motorcycling community and the people who make it so alive. You can expect epic rides, celebrity guest rides and interviews, plus a look at how Genat designed his own Road Glide Special, with behind-the-scenes access to the customization process.

Speaking about his involvement with the series, Genat said: “I am absolutely thrilled to be a part of Harley-Davidson’s Free Rider YouTube series to connect with the biker community. He added: “I’ve been a die-hard Harley-Davidson fan for years and have always felt included and connected to the community through our mutual love of riding, so I can’t wait to see more people ride, love their bikes. and share Harley-Davidson experiences.

From July 1 through September 1, Harley-Davidson will release a new episode every week, featuring behind-the-scenes insight into motorcycle customization and jaw-dropping rides. You can even expect an incredible ride through the west, complete with an epic Margaret River adventure and guest interviews from Locky Gilbert, Danielle Cormack, Axle Whitehead and Luke Toki.

As Harley-Davidson ANZ Managing Director Nigel Keough said of the new series, “The Free Rider is for anyone with an interest in motorcycling and presents Harley-Davidson products and customization in an easy-to-digest format. Partnering with David Genat was an obvious choice to lightly convey this true sense of adventure, passion and community that exists within our brand.

To learn more and subscribe to the new series, visit the official Harley-Davidson website Youtube channel or visit the website for the latest Free Rider episodes.

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