Practo’s new campaign aims to start conversations about men’s health

The brand will encourage the “bros” to talk to each other and consult doctors in order to decode their health problems.

With the aim of highlighting men’s health, Practo launched its new campaign “The Bro Health Code” ahead of International Men’s Day on November 19. The campaign aims to encourage men to prioritize, rate and discuss important health issues.

As part of this campaign, Practo launched a web page with a section dedicated to the main male health conditions. The platform will also house a “guide” that would act as a guide for men to become more aware of their health. Using the popular term “bro code”, the initiative will also be highlighted on Practo’s social media pages. The brand will encourage the “bros” to talk to each other and consult doctors in order to decode their health problems.

“According to a WHO report, men face greater health risks than women in 58% of the world’s countries and India is one of four G20 countries in Asia where the men’s health is of concern, ”the company said in a statement. He further added that in recent years there has been a significant shift towards preventive health care for women and children, but interventions in men’s health have been scarce. During the COVID-19 pandemic, more than 70% of people who called India’s first mental health helpline were men. In addition, various subjects related to men’s health are still taboo in India. Therefore, Practo aims to focus on the overall health of men through this campaign.

“November or Movember, as we popularly call it, is a month dedicated to raising awareness of men’s health issues. But why should talk about men’s health be limited to just one month? On the contrary, the pandemic has taught us to prioritize healthcare, regardless of our age or gender. This initiative is a step in that direction. With this campaign, we aim to raise awareness of the need to bridge the gap in men’s healthcare and raise the profile of the health issues that plague men. We hope that this platform becomes a safe space where men can discuss health issues that they would not normally talk about, ”said Srikanth Pinninti, executive vice president – marketing, Practo, of the new campaign.

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