Who is TikTok’s Liver King?

Brian Johnson is screwed. Incredibly. In a cartoonish way. Johnson, aka “The Liver King,” has muscled himself – literally – into users’ video feeds across ICT Tac recently. He lifts weights, sleeps on planks of wood (in his mansion), he simulates prehistoric “hunts” and – above all – he tries to get you to eat raw meat.

While humans have consumed raw foods throughout history, advocacy of raw foods has seen a recent surge in recent years, with celebrities such as Heidi Montag touting the diet’s supposed benefits, including providing enzymes ” lost” during the cooking process – although there is no current, peer-reviewed science to back up these claims. However, the Liver King’s advocacy goes beyond the occasional, even weekly, plate of steak tartare.

Johnson advocates a whole “back to nature” philosophy, dedicated to a so-called “ancestral lifestyle” based on the diet and habits of primitive man. He even calls his many devoted supporters “primal.” His videos, almost all of which have hundreds of thousands or even millions of views, feature his over-the-top workout regimens, “simulated” primal hunts, self-help positivity posts, and, of course, meals that often cross the line. from the tasteful to the disgusting, including raw bull testicles, animal organ smoothies and its trademark – a whole pound of raw liver and sea salt ingested daily.

And, unsurprisingly, Johnson is using his now well-established platform to sell his own brand of supplements – how our primitive ancestors had access to them is anybody’s guess – that go hand-in-hand with “ancient principles” like eating “naturally” and going to bed early. Follow the routine, Johnson implies, and you might find yourself staring down at a sculptural set of eight abs all to yourself. Start with liver, sleep really well, move like Liver King, eat like Liver King, protect like Liver King. Live like the ancestral man, and you will have the hormonal profile that is double or triple that of the modern manicured man.

Such claims are not uncommon on TikTok. Although the platform is far best known for its popular dopamine-inducing, time-wasting dance and challenge videos, the so-called wellness industry has embraced the format virtually in droves. Scroll through any given user’s feed and you’ll find at least one video touting the benefits of frozen honey, rice water hair baths, push-up challenges, or getting your powders dry. protein for every five videos of Zoomers dancing to “Corvette Corvette.”

However, eating a mostly raw meat diet isn’t exactly common sense, “hormone profiling” or not. Whatever extreme dieters may claim, there’s little to no hard data that proves that raw meat is somehow more beneficial to you than cooked meat, and raw meat is most certainly fertile ground for dieters. potentially harmful foodborne pathogens. Salmonella, Clostridium perfringens, E. coli, Listeria monocytogenes, and Campylobacter can all be found in raw meat, but are usually destroyed by cooking processes.

The Liver King is definitely a standout in a crowded field; his New Agey ancestor worship helps soothe the brotherhood that hampers many incredibly muscular wellness creators on the app. And his relentless positivity — well-tempered, with a capitalist “by your boots” tinge — also makes him more approachable than most “woo woo” body, mind, and spirit types. It’s a combo that has made Johnson one of the platform’s most notable successes. He has over 1.8 million subscribers so far, and counting. Not bad for a lifestyle entrepreneur who just seven months ago had little digital presence.

Johnson’s approach to the platform was navigated by his public relations firm, 1DS Collective, a management agency specializing in branding through social media. Johnson approached the company to develop its brand and build businesses based on its “Old Principles” philosophy. “Brian Johnson, aka Liver King, made a fierce debut on social platforms this month. Led by yours truly, the 1DS Collective team. It was an honor to set the stage for Liver King⁣,” said writes 1DS in an Instagram post from September 2021.

Although TikTok has carried both Johnson’s message and his sales, he’s adamant that’s not his primary focus. “I don’t care if I change a person’s life,” he said. Buzzfeed News. “I don’t care about changing millions of lives. The narrative we face today, no matter what, doesn’t work. I believe there is a better way to live life.

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